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Signature at Yishun, a new 525-unit executive condominium (EC) project located at Yishun Street 51/Yishun Avenue 1, will open for e-applications from 11 to 20 September.

Developed by JBE Holdings, the 99-year leasehold project comprises two- to four-bedroom units ranging from 764 to 1,302 sq ft.

Conceived as an SG50 EC, the project will feature unique facilities inspired by Singapore’s rich heritage, such as a Dragon Playground, Chapteh Terrace and Sepak Takraw Pavilion. The facade of the project’s clubhouse will also feature a pineapple motif, which is synonymous with Yishun’s past. In its early days, Yishun was dotted with pepper and pineapple plantations.

Although pricing details have not been released yet, the developer said it is committed to launching the project at a more affordable price.

“In line with SG50 celebrations, we intend to price Signature at Yishun to be the most affordable EC in 2015 along with Singapore’s home-ownership vision of making housing affordable and with ever-increasing quality,” said Patrick Lam, Chief Executive Officer of JBE Holdings.

“We will only be announcing the price details two days before the booking day (26 September), so we hope home buyers will capitalise on this opportunity to get their dream home at very friendly prices and with a Singapore soul,” he added.

Launch prices of ECs in 2015 have hovered above $800 psf, according to data from the Urban Redevelopment Authority.

Most recently, the government also raised the income ceiling for ECs from $12,000 to $14,000. This means that households with higher incomes now have the additional option of buying an EC. This is expected to benefit new projects such as Signature at Yishun, said analysts.

Meanwhile, Yishun is rapidly developing into an integrated new town. Large infrastructure projects currently underway include Northpoint City, which will become the largest retail mall in the north upon completion, Yishun Integrated Transport Hub, North-South Expressway and Thomson-East Coast MRT Line. The recent completion of Seletar Aerospace Park is also expected to boost economic, employment and leisure opportunities in the area.

Image: Artist’s impression of the iconic clubhouse with its pineapple-inspired facade.

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